WIN is not just another corporate card game. No, it is a tool – commissioned by Vaheh Khachatouri – that encourages office coworkers to bond, get inspired, and laugh at the absurdity of daily office life. Because let us face it: the real motivation comes from laughing about it together.
GlessHub has experienced rapid growth as a digital innovation center in the Alpine region. And to meet the increasing demand for networking, they reached out to me again to design their new meeting room called GlessHub_Garden Space. Our shared goal, alongside the marketing team, was to design an experience for viewers that would transport them to a serene environment seamlessly integrated with nature. We wanted to foster an atmosphere where work and creativity flow effortlessly while also evoking an emotional connection with the imagery. That’s how these illustrations, inspired by classical gardens, came to life. I incorporated a storytelling element featuring mythical creatures coexisting with regular individuals under this atmosphere of digital innovation. These illustrations now adorn their storefronts, website, and social media platforms, establishing a unique connection with their audience and elevating the brand with a premium style and identity.
WIN is an illustrated card game designed by Gustavo Ferregan, commissioned by business consultant Vaheh Khachatouri. This game aims to become an educational tool that allows teams to inspire each other through gameplay, exploring new concepts related to teamwork. The illustrations, which depict people in everyday situations within work environments, transform this illustrated universe into more than just a game; it is an immersive experience carefully crafted to ensure that work is not taken too seriously and is not viewed as just another activity in corporate life. In fact, the design of characters in absurd and humorous situations seeks to create connections with common experiences, fostering empathy and collaboration. Each move within the game turns into a disguised lesson, inviting participants to reflect on their work dynamics and strengthen team cohesion in a fun and enjoyable way.
Consolidate is software designed to optimize internal tasks in companies. With clients across Europe, its reach is constantly expanding. The Consolidate team comprises programmers, UX/UI designers, business experts, and workplace specialists. Together, they collaborate to create a simple and efficient work environment for themselves and the companies they aim to assist. When I was invited to collaborate on the Consolidate Teams project as an illustrator and designer, I worked closely with the programming and UX/UI teams to create visual elements that would define the personality and style of the different teams within Consolidate. For instance, one of these teams is known as “Zebras” and focuses on marketing and public relations. These illustrations play a crucial role within the company, as they not only assign roles to each team but also serve as a communication system for defining tasks and objectives in relation to other groups. These illustrations are integrated into interfaces, newsletters, avatars, and posters within the offices, enhancing the overall visual experience and creating a unique visual identity for Consolidate.
GlessHub is not just a coworking space; it is a hub for innovation and idea exchange among technology startups and digital companies. In their journey to establish themselves as a renowned reference, they recognized the importance of creating a visual identity that would effectively communicate with those who wanted to be part of their creative atmosphere. As part of the marketing team, my role was to assist in developing GlessHub’s corporate design, which included illustrations for their website, posters, newsletters, and social media. The visual concept revolved around simplicity, focusing on people as the core element. By using fewer words and vibrant images, we aimed to convey significant values and ensure usability across all platforms. The strategy proved successful, and GlessHub has now become a prominent presence in the Alpine region of Austria and its neighboring countries, such as Germany, Switzerland, Liechtenstein, and Italy. It serves as a central hub for gathering, fostering dialogue, and driving digital innovation.
As the creative hired for Krankenpflegevereine’s new headquarters in Klaus-Weiler-Fraxern, Vorarlberg, my task was to create a visual experience that went beyond ordinary architecture. I aimed to effectively communicate the institution’s values of holistic healthcare and support, while establishing a strong emotional bond between the residents and the breathtaking surrounding landscape. The result is a truly captivating transformation. The building’s façade comes alive with an interactive image showcasing a dynamic panorama: people moving through the magnificent Austrian Alps, representing the region’s unique character. Accompanying them are the dedicated members of Krankenpflegevereine, symbolizing their unwavering commitment to the community. This intervention seamlessly turns the building into a vibrant meeting point for the region, where residents feel a profound sense of connection through custom illustrations. Additionally, I designed and illustrated an interior signage system for offices, laboratories, and corridors that harmonizes with the exterior artwork.
